Fox Pops

Taking India's healthiest & most trending snack option, to Australia, Fox Pops brings a unique twist to healthy snacking with these yummy fox nuts (Water Lily Seeds). Captivated by the opportunity to introduce this Indian sensation to a new audience we were eager to translate its magic. However, navigating a new market presents its own set of challenges. Rather than confining Fox Pops to the traditional healthy snacking aisle/Indian food aisle, we looked at the existing chips aisle!

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